The Open Internet Project (OIP), which includes 400 players in Europe’s digital markets, lodged a complaint with the European Commission on Thursday against what it alleges are new anti-competitive abuses by Google.
In a submission, the group accused the US internet giant of abusing its insurmountable 90 per cent market share to abuse competitors and illegally using data to squeeze out rivals.
“European Consumers and Digital Entrepreneurs demand (a) ban of Google’s manipulative favouring of own services and content,” said a statement from the group, which includes digital publishers Axel Springer and CCM Benchmark, online publishers, tour operators, and consumer associations.
The world’s top internet search engine reached a deal with the European Union in February in which it agreed to display rivals’ links more prominently in a bid to end a three-year case and avoid a fine of up to 5.0 billion euros ($A7.33 billion).
“This has been a very long and very thorough investigation,” Google executive Kent Walker said about the agreement.
But rivals, including companies included in the OIP, argue that the concessions do not go far enough and will only entrench Google’s dominance of the online market.
“The European Commission … is planning to give in to the giant by concluding a settlement largely behind closed doors that would in principle legalise Google’s self-preference,” said the statement.
They are demanding a thorough analysis of all Google’s anti-competitive practices, a review mechanism for algorithm changes and obligations on Google to supply or licence its data, among other elements.
“It is our responsibility to stand up now, in two or three years it will be too late,” the head of online media company CCM Benchmark, Benoit Sillard, told AFP.
He warned without regulation creative upstarts would not have a chance, citing the example of online price comparison site Twenga, which has had financial difficulties since it has had lower visibility on Google, with which it competes.
“We are for fair competition” said the head of the media unit of French company Lagardere, Denis Olivennes.
He said this is currently not the case “as Google can sideline a competitor by tweaking its algorithm”.
Olivennes called for the internet giant to be broken up it if does not respect fair competition rules.
In addition to its search engine, Google owns the top online video platform YouTube, the top smartphone operating system Android and most popular email service Gmail.
OIP members are concerned about the deal between the EU and Google, the final terms of which could be worked out by the summer.
Christoph Kesse, executive vice president at Axel Springer, said a bad deal could “inflict serious damage on the European economy and discourage investment.”
The new complaint comes after the European Union’s top court said that individuals had the right to ask the search engine to delete personal data produced by its ubiquitous search engine.
Some analysts say the ruling raises questions about online censorship and manipulation of search results.